11/8/2023 0 Comments Kickass headline generator![]() You ever read about how active fund managers routinely lose to passive index funds (funds that automatically track the stock market)? And, unlike a creative headline, this method is repeatable every time. This is a tried-and-true method for creating a straightforward, high-converting opportunity. It’s just as straightforward as the headline, yet drives a more benefit-based message. If a visitor hasn’t opted-in after the headline and image, the description exists to clinch the opt-in. The Description: This is the “Sell it” of the method. That’s to reinforce the headline so they can see what they’re getting. We always use a screenshot of the actual content upgrade. The Image: A split second after they read the headline, I want them to see image on the right - the “See it” of the method. The visitor sees the headline and instantly knows what they’re getting. The Headline: This is the “Know it” of the method. And we only tested two types of headlines - a creative headline and a straightforward headline. That might seem like a gut-punch - especially if you paid a freelancer a decent chunk ‘o change to pen a “masterful headline that appeals to everyone.”īut I can make a claim like that for one simple reason…įor the last few months, Sarah and I have been rigorously testing the headlines on our content upgrades gated behind Welcome Mat and List Builder. And you’re probably getting worse results because of it. Headlines on your pop-ups? You’re wasting your time. Headlines for articles? Yeah, spend a lot of time on those. Here’s where it’s time to make a very important distinction that very few people ever write about. You’re Spending Too Much Time On Your Headlines (And Getting Worse Results)ĭid someone just hijack this guide? What was all that stuff about important headlines just now? In a world of headline-skimmers, a well-crafted headline is the difference between 10,000 views and 10.īut here’s the thing. They determine if your content will get clicked on and read. No argument from me - headlines are important. A 2am rejected headline: “Zombie Content - What it is and how to shoot it in the face”
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